COSMETICS OEM / ODM / OBM MANUFACTURER
From brief to production, we help plan your formula, packaging and documents.
A good product starts with good choices. We help you make those choices early, before they create extra work later.
REAL PHOTOProduct brief discussionELOV has 30+ years of cosmetics manufacturing experience and has served 6,500+ brands in 80+ export markets. Before product work begins, we ask where you plan to sell, who you want to reach and what product format fits your idea.
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REAL PHOTODocuments and testingDepending on your product and market, available documents may include INCI lists, COA, SDS/MSDS and basic product information. We first check what your project needs before the next step.
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REAL PHOTO55-member R&D teamTurning an idea into a product takes more than choosing ingredients. With 55 R&D team members and 31,000+ formulations in our library, we work on formula, texture and packaging fit. We also develop 180+ new products each year, while keeping your market and testing needs in view.
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REAL PHOTOProduction and quality controlQuality is not only about the formula. Across 3 production bases, 150,000 m² of manufacturing space and 30+ production lines, we can plan the right route for your project. Testing options, cost and timing are checked case by case.
Discuss your projectGLOBAL READINESS
The target market affects the product plan. ELOV has experience in 80+ export markets. For each project, we review the points that matter before the formula, packaging and claims are finalised.
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HOW A PROJECT MOVES FORWARD
A project moves step by step. Each stage gives us the information we need for the next one.
STAGE 01
Tell us the product format, target market, packaging, expected quantity and project background. A clear brief helps us identify the right next question.
STAGE 02 · DAYS 0–10
We develop the formula and prepare samples for testing. This combined sampling and testing stage takes around 10 days at the fastest, excluding sample transport.
STAGE 03 · DAY 10
After the sample passes the agreed review, the project can move into design and supporting materials.
STAGE 04 · DAY 11
Design is prepared from the approved product direction. The fastest planning allowance is one business day.
STAGE 05 · DAY 18
We prepare the product compliance materials required for the agreed project route. The fastest planning allowance is around 7 days.
STAGE 06 · DAY 38
Packaging components are produced and prepared for the approved product. The fastest planning allowance is around 20 days.
STAGE 07 · DAY 63
Materials are prepared, the approved product is manufactured and quality checks are completed. Even at the fastest pace, allow around 25 days for this stage.
STAGE 01 · DAY 0
Choose an available product format and confirm the order scope, quantity and target market before label work begins.
STAGE 02 · DAYS 1–3
We check the label artwork and the information needed for the agreed ready-stock product route.
STAGE 03 · DAYS 4–10
The approved label is applied to the available product and final quality checks are completed.
STAGE 04 · DAYS 11–15
Your labelled ready-stock order is prepared for dispatch once the agreed checks and order details are complete.
STAGE 01 · DAY 0
We confirm the available product, quantity and order details for the fastest ready-stock route.
STAGE 02 · DAYS 1–2
Available products are checked and packed according to the confirmed order before dispatch.
STAGE 03 · DAYS 3–5
The confirmed ready-stock order is released for dispatch. Transport and delivery are not included in this illustrative route.
Every project starts in a different place. These stories show how retail buyers moved from an early question to a clearer next step. Commercial details are not shown.
WATSONS · SUPPLIER EVALUATION · MAKEUP-PREP FORMAT
A health and beauty retail team was reviewing makeup-prep spray options. The first conversation covered product direction, available information, supplier background and sample planning before any order discussion.
Retail buyers often review the product, documents and supplier response together.
WALMART · RANGE SELECTION · MULTI-CHANNEL RETAIL
A health and beauty retailer was reviewing several products for store and online channels. Instead of adding more options, the comparison focused on channel fit and the points needed for internal review.
An established retailer may need a better comparison, not a bigger catalogue.
PRIVATE SUPERMARKET CHAIN · TREATMENT FORMAT · IN-STORE USE
A private supermarket chain was reviewing products for a treatment and personal-care range. The first review focused on documents, ease of use and the retail proposition, not only a new product idea.
For retail teams, product format, ease of use and documents can shape the decision early.SALES TEAM
Send the brief you have. Our sales team reviews the product idea, market and project needs before assigning the right next conversation.
ELOV SALES TEAM · 01 / 06
Bella works with first-time importers who need a clear way to test, order and get started.
ANONYMIZED TEAM CASE
BellaCassieGraceOliviaSallyYunaEvery project story is anonymized. Your brief is reviewed first, then assigned around the product, market and project needs.
