Keep the brief clear.
Define what must remain consistent across texture, format, pack direction and target use moment.
ESTABLISHED BRAND PROJECTS
Extend a range without losing its logic.
For brand teams evaluating a new format, a formula or packaging change, or an additional manufacturing route while protecting product intent and decision context.
Compare the route.
Review development options, production controls and the evidence needed before a change is approved.
Plan the next run.
Align expected volume, timing, destination market and packaging information with the manufacturing route.
WHAT YOUR BRAND TEAM CAN REVIEW
Decisions with a record behind them.
Current rangeProposed changeReview scope
Development context
Format, claim direction, texture and packaging requirements can be considered together.
Manufacturing process
Review the sequence from planning through production controls, records and release.
Project-relevant materials
Documentation is assessed against the product, formula, target market and commercial route.
NEXT STEP
Start with the decision you need to make.
TO HELP US ROUTE THE BRIEF
01
What should remain consistent in the existing range?
02
What is changing: formula, format, packaging or target market?
03
Start a product assessment →Which decision needs a development or supplier-evaluation route?
Bella
Cassie
Grace
Olivia
Sally
Yuna