ABOUT ELOV
Build skincare around the market you want to win.
ELOV is a cosmetics manufacturer helping entrepreneurs and established brands bring new ideas to market. We combine product development, manufacturing and practical launch guidance around your consumers, sales channels and product direction.
START WITH THE MARKET
Three questions shape every project.
Before formula, packaging or production begins, we clarify the market behind the product.
Where will it sell?
How will it be introduced?
BUILT THROUGH MARKET EXPERIENCE
The market has shaped the work from the beginning.
Founder Kai Zhang began in cosmetics wholesale at Guangzhou’s Xingfa Plaza around 1994. Working with distributors and their sales teams showed him that product decisions only work when they reflect real customers, channels and demand.
In 1996, he established a factory and extended that experience into product development and manufacturing.
ONE CONNECTED PROCESS
From product direction to production, the work stays connected.
We bring product selection, formulation, packaging and manufacturing into one practical project process. This helps founders and established brands make decisions with the product, market and launch in view at the same time.
- 01Product direction
- 02Formula and samples
- 03Packaging and production planning
- 04Manufacturing and quality control
FOCUSED ON WHAT HELPS A LAUNCH MOVE
Skincare development, with more support around the launch.
Our current focus is skincare. Alongside development and manufacturing, we are expanding product training, short-form video content and sales-launch support to help clients prepare their teams and bring a new product to market.
Experience is useful when it helps the next decision.
30+years in cosmetics manufacturing
6,500+brands served
55R&D team members
31,000+formulations in our library
150,000 m²manufacturing space
3production bases
The product route, evidence and commercial terms are assessed against each individual project.
HOW WE WORK
Three principles keep the work focused.
Customer-led
Start with the people, market and sales context behind the product.
Commit to the long term
Build knowledge, capability and working relationships that improve over time.
Iterate frequently
Use the next sample, decision or conversation to make the route clearer.
0 TO 1. IDEA TO ICON.
Tell us where you want your product to go next.
Share your product direction, target market and sales context. We will help identify the next practical conversation.
Bella
Cassie
Grâce
Olivia
Sally
Yuna