Product direction
Start with the category, format and intended use you want to explore.
New brand project
Turn a product idea into a workable brief.
For teams at the start of a beauty range. Clarify the product format, starting point and project context before moving into a product discussion.
Start a product assessment →A clearer starting point
Start with the decisions you can make now.
A useful first conversation is not about having every answer. It is about making the decisions that give a product project a clear direction.
Choose a starting point
Consider whether you are adapting an existing direction or developing something new.
Add project context
Share the target market, packaging direction and the context behind the project.
Before you enquire
Give the first brief a useful shape.
A few defined inputs help our team understand what you are considering and recommend the appropriate next discussion.
01
Product conceptCategory, format and the use experience you have in mind.
02
Starting pointAn existing direction to adapt, or a new product concept to discuss.
03
Project contextTarget market, packaging direction and any expected volume or timing considerations.
Bella
Cassie
Grace
Olivia
Sally
Yuna