Treatment context
Describe the service moment, product category and use experience you are considering.
For salons and spas
Make the treatment experience part of your range.
For salons and spas considering a product range that supports treatment use and retail. Start by defining the service context, product format and range direction.
Start a product assessment →Treatment and retail context
Give the range a purpose inside the service.
A useful discussion starts with how the products are intended to be used, presented and considered alongside the service experience.
Retail continuity
Consider how the range may sit alongside the treatment setting and customer routine.
Range direction
Share the format, packaging direction and market context behind the project.
Before you enquire
Bring the service context into the brief.
A few inputs help our team understand the treatment setting and recommend the appropriate next discussion.
01
Service settingThe treatment or customer-use context you want the products to support.
02
Product directionCategory, format, texture or pack direction you are considering.
03
Project contextTarget market, range scope and any expected volume or timing considerations.
Bella
Cassie
Grace
Olivia
Sally
Yuna