Canton Fair 2025 Phase 3: How ELOV Secured $3.2M Orders & What’s New for 138th Edition

The 137th Canton Fair by the Numbers: Why Phase 3 Dominates

The world’s largest trade event (April 15–May 5, 2025) broke records:

• $25.44B in intended deals (+9.7% YoY)
• 289,938 buyers from 119 countries
• 63,489 exhibitors across 1.5 million m²

Phase 3 (May 1–5) became the undisputed beauty hub:

Inside ELOV’s Winning Strategy at Booth 9.1D18-19

As a 30-year RCEP-certified manufacturer, we leveraged Phase 3’s specialized ecosystem:

1. Location Intelligence

• Prime Hall 9.1 entrance position (22% higher traffic than average)
  

2. Data-Driven Engagement

• Free clinical serum samples with batch-specific lab reports
• Live demos of pH-balancing tech in Deep Moisturizing Foot Mask
• 98% satisfaction rate from 300+ daily consultations

3. Phase 3-Exclusive Offers

• MOQ 5,000 units (vs. industry avg. 10,000+) with BSCI-certified QC
• Carbon-neutral packaging for Coco Oil Foot Mask (90% faster degradation)

"Your lab reports cut our due diligence by 6 weeks – unheard of in this industry."
– James Wilson, Procurement Director, Boots UK

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138th Canton Fair: Your Data-Backed Game Plan

Key Dates:

• Phase 1: Oct 15-19 (Electronics)
• Phase 2: Oct 23-27 (Consumer Goods)
• Phase 3: Oct 31–Nov 4 (Beauty & Healthcare)

ELOV’s Confirmed Innovations at Booth 9.1D18-19:

• Refillable Serum System: 70% packaging cost reduction (Pre-order at fair)
• FDA-pending AI Skin Diagnostic: Instant formulation matching
• Zero-Waste Night Creams: Glass capsules with bamboo pumps

Pro Buyer Tip:

📌 Book Oct 31 AM slots – 68% of 137th’s deals originated from Day 1 meetings

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Why Canton Fair Phase 3 is Non-Negotiable

Based on 2025 buyer surveys:

• 89% consider fair participation in vendor selection
• $3.2M average skincare OEM deal value
• 41% of buyers discovered new suppliers exclusively at Phase 3

Connect Before the October Rush

Exclusive Pre-Fair Access for Blog Readers:

"After 30 years, Canton Fair Phase 3 remains our most effective partnership forge."
– Daniel Zhang, Founder, ELOV Cosmetics